Reputation management is the deliberate process of shaping public perceptions of a brand or person.
It involves continuously tracking what is being discussed about you online.
The goal is to highlight positive information and mitigate any damaging feedback or reviews.
This frequently includes responding to online reviews on various platforms.
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A key component is managing search engine results for relevant search terms.
Effective reputation management helps build credibility and safeguard a positive brand image.
Ultimately, it is an crucial practice for any modern business or professional.
